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17.11.2003

Steves Lorbeeren

Nachdem Steve Jobs heute morgen schon zum 'king of digital cool' ernannt worden war, landete er nun noch in der Marketing Top 50 (ca. 800KB .pdf) von AdAge (und ist damit die erste Person, die es dreimal in die AdAge Liste der führenden Brands geschafft hat):
"Not bad for a guy who never had a traditional marketing career. This year, Mr. Jobs wins for turning the charged debate over the illegal downloading of music over the Internet into a marketing opportunity. His dual platform approach includes successful marketing of the iPod music player in tandem with iTunes, its online music store."

Posted by Leo at 20:54 | Permalink

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