Analystin: iTMS wird letztendlich auch in Europa Marktführer

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"In the lull before Apple and Napster get to Europe, portals like MSN and Tiscali will take the lion's share of the nascent market," Jennings added. "They benefit from strong brand names, high audience penetration, significant marketing and cross-promotional capabilities, and -- in the case of ISPs -- an established billing relationship.[...]
But over time, Apple's ease of use, seamless linking with the hot iPod, and enormous brand traction will see it overtake many of the smaller services in Europe -- as has happened in the US. Napster may give it a run for its money in the ease-of-use stakes but will suffer from lower brand awareness in Europe."