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Apples NAB Special Event: Motion, Xsan, Pro Software Updates [Update]

Und das gab es an Neuigkeiten:
Final Cut Pro HD (Pressemeldung):
"...now with the real-time performance of high-quality native DVCPRO HD in addition to real-time support for DV and SD. Final Cut Pro HD delivers the ability to capture, edit and output broadcast-quality high definition (HD) video over a single FireWire® cable, without requiring any additional hardware—an industry first. Final Cut Pro HD supports native DVCPRO HD editing with no recompression or image degradation and enables HD preview monitoring on an Apple Cinema HD Display."
Panasonic and Apple Collaborate to Bring HD Over FireWire to the Desktop and Mobile Editing.
DVD Studio Pro 3 (Pressemeldung).
Shake 3.5 (Pressemeldung).

Ganz frisch: Motion (After Effects Konkurrent, Adobe wird sich sicher freuen; Pressemeldung)
"Apple today introduced Motion, a revolutionary new application that redefines motion graphics by giving artists the creative freedom and power to deliver stunning professional quality results faster and more intuitively than ever before at a breakthrough price of $299. Motion features interactive animation of text, graphics and video, with instant previewing of multiple filters and particle effects, and introduces “Behaviors” that allow artists to add natural looking movement to type and graphics, such as gravity and wind, without the use of complex keyframes."
Bei Reuters: "That's the one I think is just out of this world," said Jon Peddie, president of Jon Peddie Research, a multimedia industry research firm based in Tiburon, California. "I think Apple has got an incredible tool there that will find applications beyond just enhancing and editing motion capture data."

Xsan Storage Area Network File System (Pressemeldung):
"Expand your network horizons with Xsan, an enterprise-class storage networking solution that’s surprisingly affordable. Xsan lets multiple computers concurrently access terabytes of storage on Xserve RAID over high-speed Fibre Channel. Now under development, Apple will ship Xsan later this fall for $999."

Nichts allzu überraschendes also, mal sehen ob der Wochenanfang dann noch die weithin gerüchteten Power/iBooks bescheren wird...

Ebenfalls aktualisiert wurden LiveType, Cinema Tools und Compressor.
Adobe hat schnell After Effects 6.5 angekündigt:
"Version 6.5 offers Animation Presets; an advanced clone tool; new scripting support; Power Mac G5 optimization; three new grain management tools; new one-click tools like Auto Color, Auto Levels, Auto Contrast and Shadow/Highlight; and a professional 32-bit floating point color correction system."

Die Publikumsreaktionen auf die Vorstellungen waren mal wieder erheblich ('Apple wows the crowd'), so ist in einem MacCentral Bericht zu lesen:
"Apple product managers did enthusiastic demos of the new products, showing off features that had some in the crowd cheering and whistling. During the demo of Motion, a beaming Dion Scoppettuolo, Motion product manager turned to the cheering crowd and said, "No, wait, there is so much more," which only got them cheering louder.
During the event, Apple made their goal for Final Cut Pro very clear. "What we are committed to do today is nail HD to the wall," said Schoeben. Apple called on several of its partners, including the BBC, Panasonic and Grass Valley to talk to the audience about their choice of Final Cut Pro for their business.
"Final cut pro has struck a cord in this industry," said Schoeben. There are over a quarter of a million people editing with Final Cut Pro today."

IT&W bietet die deutsche 'leicht redigierte und illustrierte Apple-Pressemitteilung' zu Xsan und Motion.

Posted by Leo at 22:37 | Permalink


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