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2.07.2004

Apple: Neuer iMac erst im September [Update]

Apple weiß in diesem Jahr wirklich in vielfältiger Weise zu überraschen, so findet sich seit kurzem folgende Nachricht auf der iMac Bestellseite im Apple Store:
"Apple has stopped taking orders for the current iMac as we begin the transition from the current iMac line to an all-new iMac line which will be announced and available in September. We planned to have our next generation iMac ready by the time the inventory of current iMacs runs out in the next few weeks, but our planning was obviously less than perfect. We apologize for any inconvenience to our customers."
AppleInsider nutzt dies zum kleinen Seitenhieb gegen Think Secret: "The statement also does its part to debunk rumors that Apple has been "laughing" at recent reports and analyst's statements that positioned an iMac G5 introduction around the time of its World Wide Developers Conference." MacRumors hingegen verspricht einen G5 im Mac und 'vertical case redesign', soviel also zu Steve's Keynote Geheimbotschaften iMac - Paris - birthday - Yosemite. Weniger schön wird sich diese Verzögerung wohl in Apple's Q3 (dort laut Apple angeblich nicht, aber die Nachfrage war sowieso schon mau) und Q4 Quartalszahlen niederschlagen. Zumindest herrscht momentan Freude über den Europa-Preis des iMac, aber dazu mehr an passenderer Stelle.

Update:
Zumindest Jupiter Research Analyst Joe Wilcox hält es für einen geschickten Schachzug: "This is a smart marketing move," Wilcox said. "In some ways Apple might be learning how to turn the 'rumor mill' to its advantage. Apple usually doesn't announce that something is coming with this much detail. So how much 'buzz' do you think Apple is going to get out of this little maneuver? A lot I think."
Die Seitenhiebe gehen weiter, Think Secret schlägt zurück: "Last week, we correctly reported that the rumors were off-base, and that the company would not use the conference to roll out a consumer desktop revision. In fact, the new iMacs were delayed all the way to September, the statement shows, confirming reports that the predictions were off the mark." Vermutet wird dort ein Produktionsproblem als Ursache für die Verzögerung.

Posted by Leo at 01:20 | Permalink

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