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13.09.2005

iPod nano Verkäufe bislang "good, but not great"? [Update]

American Technology Research-Analyst Shaw Wu diagnostiziert dem iPod nano einen eher ruhigen Verkaufsstart: "checks with industry and channel sources indicate that many Apple stores sold between 200 and 500 of their initial nano allocation of between 1,800 and 2,500." Der Vergleich mit einem sechs Monate lang ausverkauften iPod mini hinkt allerdings, da Apple offenbar (und ganz im Gegensatz zum mini) reichlich nanos vorproduziert hat. Was Amazons Top-Liste schon andeutete, wird auch von Shaw Wu bestätigt, der schwarze iPod nano wird mehr nachgefragt als sein unschuldiger Zwillingsbruder ("by 5 to 1 on average, and as high as 8 to 1 in some locations") und ist angeblich an mehreren Orten bereits vergriffen. Das Weiseste schreibt der Analyst deshalb zum Schluss: "iPod nano has only started shipping since Sept. 7, and thus it may be difficult to draw a trend with only six days of data." (Zitate von TMO und bizjournals.com)
Update: Yay, Analystenschlammcatchen: "Piper Jaffray said the iPod nano from Apple Computer is "selling well." Available for six days, the music player is seeing high demand, based on a survey of 20 Apple retail stores, Piper Jaffray said. "No store that we checked with had black 4-gigabyte nanos in stock."[...] If the lead time of the iPod nano increases, "Apple would likely be selling more iPod nanos than their initial aggressive expectations," Piper Jaffray said." Forbes.

Posted by Leo at 20:56 | Permalink

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