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2.06.2010
D8: Steve Jobs plaudert im Interview über Flash, Gizmodo, Apple TV, Google, iPad, Foxconn, etc. (Videos) [Update_2]
Auf der D8-Konferenz wurde Steve Jobs in der vergangenen Nacht von Kara Swisher und Walt Mossberg interviewt. Oben eingebunden ist ein fünfminütiger Mitschnitt des Gesprächseinsteigs und Live-Mitschriften sind zudem im D8-Blog, bei Engadget und bei CNET verfügbar (aus diesen stammen auch alle anschließenden Zitate).
Update 8:40 Uhr
Statt aus jeder Antwort von Jobs eine eigene Schlagzeile zu fabrizieren, hier ein Überblick der entscheidenden Passagen - konkrete Ankündigungen gab es dabei diesmal nicht zu vermelden.
Jobs über Apples Marktwert, der jüngst den von Microsoft übertraf: "It’s surreal, but it doesn’t matter very much."
Über Adobe und Flash: Apple habe begrenzte Ressourcen, so Jobs und setze deshalb auf bestimmte "technologische Pferde", an deren Zunkunft das Unternehmen glaubt - als Beispiel nannte Jobs den Verzicht auf Diskettenlaufwerk sowie serielle Schnittstelle im iMac, der dafür frühzeitig USB erhielt. "When we do this, sometimes people call us crazy."
"We don’t think this [i.e. Flash] is part of a great product, so we’re leaving it out.[...] If we succeed, people will buy them and if we don’t they won’t…. And, so far, I have to say, people seem to be liking iPads. We sold one every three seconds since we launched it."
Die durch die fehlende Flash-Unterstützung auf Webseiten entstehenden Lücken würden schrittweise gestopft, so Jobs und seien derzeit eh "meist Werbung".
Wie bereits zuvor in einem E-Mail-Austausch bekräftigte Jobs, dass Apple seine volle Aufmerksamkeit auf die Foxconn-Suizid-Welle richte und eigene Leute sowie Dritte zu einer Untersuchung dorthin geschickt habe. Gleichzeitig verwies Jobs darauf, dass die Selbstmordrate bei Foxconn (derzeit noch) unter dem US-Durchschnitt liegt. "We had this in my hometown of Palo Alto, copy cat suicides. We're over there trying to understand this. It's a difficult situation."
Jobs bestätigte, dass der "Freedom from Porn"-E-Mail-Austausch mit Ryan Tate echt ist. "He never identified himself as a journalist. I was up late and working and this guy starts sending me obnoxious emails... and I wanted to straighten this guy out. I'm just enough of a sucker... and he publishes it!"
Über einen "Plattform-Krieg" mit Microsoft (Vergangenheit) und Google (Zukunft): "We never saw ourselves in a platform war with Microsoft and... maybe that’s why we lost. We always saw ourselves trying to build the best computers we know how to build for people."
Auf die direkte Frage, ob Apple Google vom iPad oder iPhone entfernen würde, antwortet Jobs mit einem "Nein". Apple habe Siri wegen der AI gekauft, nicht wegen der Suchfunktionalität. "We’re not going into search." "It’s not something we know about. its not something we care deeply about", so Jobs.
Jobs bestätigte, dass ein Tablet die Grundlage für das iPhone legte: "I’ll tell you kind of a secret. It actually started on a tablet first. I had this idea of being able to getting rid of the keyboard and type on a multitouch glass display and I asked our folks can we come up with a mutltitouch display I can actually type on. And about six months later, they showed mit this prototype display. And I gave it to one of our other really brilliant UI folks. He got inertial scrolling working and few of the other things, and I thought, ‘my God, we can build a phone with this!’ So we put the tablet project on the shelf, because the phone was more important and we went to work on the iPhone."
Über Zeitungen und Verlage: Redaktionelle Aufsicht sei wichtiger denn je, so Jobs ("I don’t want us to see us descend into a nation of bloggers"), er sei für alle Dinge, die Zeitungen dabei helfen, bezahlt zu werden. Allerdings würden die meisten Inhalteanbieter ihre Preise nicht aggressiv genug gestalten - "Charge a reasonable price and go for volume because I think people are willing to pay for content".
Der Übergang zur Post-PC-Ära erscheine "unbehaglich", so Jobs, der das iPad (auf lange Sicht) sowohl als Produktivwerkzeug wie als Laptop-Ersatz sieht. "PCs are going to be like trucks".
Über die App Store-Kontrolle: Jobs verweist darauf, dass Apple mit HTML5 eine "komplett offene und unkontrollierte Plattform" unterstütze und zugleich (mit dem App Store) eine "betreute Plattform" mit eigenen Regeln bietet. "Bottom line is, yes, we sometimes make mistakes… but we correct them…. We are doing the best we can, changing the rules when it makes sense. What happens sometimes is that some people lie, we find it, and reject it, and they run to the press, and get their 15 minutes of fame and hope it will get us to change our minds. We take it on the chin, and we move on."
"We don't run to the press and say "this guy is a son of a bitch liar!" -- we don't do that."
Über seinen Tagesablauf: "What I do all day is meet with teams of people and work on ideas and new problems to come up with new products." Apple sei immer noch wie ein Startup aufgebaut, so Jobs.
Über den von Gizmodo angekauften verlorenen/gestohlenen iPhone-Prototypen: "So this is a story that's amazing -- it's got theft, it's got buying stolen property, it's got extortion, I'm sure there's sex in there somewhere (huge laughs) - somebody should make a movie out of this".
"When this whole thing with Gizmodo happened, I got a lot of advice from people that said 'you gotta just let it slide, you shouldn't go after a journalist because they bought stolen property and they tried to extort you.' And I thought deeply about this, and I ended up concluding that the worst thing that could possibly happen as we get big and we got a little more influence in the world is if we change our core values and start letting it slide. I can't do that. I'd rather quit."
Jobs zeigte sich verärgert, dass die App-Statistiker von Flurry vorab Informationen über iPhone OS 3.2 und ein unbekanntes Gerät veröffentlichten, das auf Apples Firmengelände getestet wurde. "They were getting this info by getting developers to put software in their apps and their software is sending out information about the device and about its geolocation and other things back to Flurry! No customer has ever asked about this, it's violating every rule in our privacy policy for developers and we went through the roof about this. So we said no, we're not going to allow this, it is violating our privacy policies and it is pissing us off that they are publishing data about our new products. So we said that we're only going to allow analytics that don't give device information -- only for the purpose of advertising." "We are not banning other advertiseres from our platform." [...] "There's no excuse for them not asking the customer whether it is appropriate to send that personal private data to an analytics firm, which they were not doing. After we calm down from being pissed off we're willing to talk to some of these analytics firms... but it's not today."
Über die eingeschränkten Nutzungsmöglichkeiten von Medieninhalten: "We want to let people watch whatever they want, when they want. That's what needs to change."
"You want to share your content that you bought amongst your various devices. You can't do that without a wire. We need to work harder on that. We need to do better." Auf die Nachfrage, ob sich in diesem Bereich schon bald etwas bewegen würde, antwortete Jobs: "Wir arbeiten daran".
Über HDCP: "We didn’t invent the stuff. The problem is that Hollywood doesn’t want what happened to the music industry to happen to them. You can’t blame them. But content protection isn’t their business and they’re grasping at straws here. But we’ve got to deal with their restrictions….I feel your pain."
Über das schwierige TV-Geschäft: "The TV industry has a subsidized model that gives everyone a set top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us… ask Google in a few months. The television industry fundamentally has a subsidized business model that gives everyone a set-top box, and that pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there’s no way to do that…. The TV is going to lose until there’s a viable go-to-market strategy."
Über die Probleme des iPhones bei AT&T: "Things get worse before they get better".
Update_2 21:00 Uhr
Video fürs iPad und iPhone.
Video-Mitschnitt der Passage zu Foxconn.
Posted by Leo at 07:13 | Permalink
